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Samaritans Schools Warm Appeal

Category

Work Examples

Date

May 13, 2015

Client

Samaritans

Link

Website

Brief

To create an appeal pack to warm donors that highlights the issue of teen suicide. Many of Samaritans’ supporters are unaware of the work the organisation does in schools, so this pack needed to inform them – while providing compelling evidence of how their donation could save young lives.

The pack and the subsequent reminder I wrote were very successful, raising 50% more in donations than the campaign target.

James is a fantastic writer with great knowledge and understanding of what works in the charity sector. He is always quick to understand the brief and provides invaluable input throughout the whole creative process, making himself available until the very end.

"Stephanie Bossey – Samaritans"